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Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
A VR JOURNEY TO THE WORLD OF THE TRULY COSMIC VOLVO CARS
360-FORMAT VIDEO FOR VR HEADSETS
EXCLUSIVE EVENTS ALL OVER RUSSIA
APRIL 21, 2021 – JANUARY 2022
In 2020, Volvo held the largest ever world presentation of an all-new range of heavy trucks. On this occasion, the Russian representative office decided to hold exclusive presentations of their improved models in a number of cities.
We faced the task of creating a virtual space adventure that would combine the client's ready-made materials - videos of a standard 16:9 format, locations rendered in 3D and elements of interactive motion design. And at the same time, we had to touch upon the space theme, since the first event was scheduled for April 12, Cosmonautics Day.
As a result, we got a virtual journey into the world of truly cosmic Volvo cars. The video started with showing the face of an astronaut going into outer space. After a short flight, he plunged into the Volvo galaxy. There the viewer found themselves in a comfortable VIP cinema, where a video about new truck models and their advantages was being shown on the screen. Key inputs were displayed on the panel to the left of the screen.
As they left the cinema right through the screen, the viewer was transferred to the interior of a new car. Thanks to the 360 format, once in the driver's seat, they could look around. Here, the voice-over of the speaker told about each improvement and innovation separately, and in the course of the narration, the corresponding parts of the interior were highlighted.