No-touch is an integral part of modern reality! It is also a new way to draw attention to the brand. One example is our work for MEGA Belaya Dacha. We installed an interactive mirror based on Kinect 2.0 technology. By controlling content through hand movements, the user could take a selfie and be on the cover of MEGA Style magazine.

To get a photo, one just needed to point their smartphone at the QR code, which opened the landing page with the cover and information about MEGA promotion campaigns. In December, we redesigned the app to allow guests to take photos in front of a snowy landscape. That way, we have created a completely no-touch photo zone to the delight of shopping center visitors.