How can one present brand information in an interesting and sophisticated way? Let us talk about the example of La Roche-Posay. We have created three activities for them. The first is an interactive book. A video projection is superimposed on its pages. When turning the pages, the interactive camera scans the graphic mark and displays the next video. The animation brings the book to life, illustrating interesting facts about the skin microbiome and the client's products.

The second activity is an interactive wall with Kinect 2.0 technology. In standby mode, the LED screen displays the La Roche-Posay logo, made up of the microbiome. As guests approach, the microbiome transforms into human silhouettes, creating a WOW effect. The third activity is a skin facts quiz. A statement appears on the screen, and if it is true, you press the green button, and if not, the red one. The fastest and most well-read player wins.