For the presentation of a new type of Felix cat food, we developed a creative and technological program so that everyone can turn into a cat for the night. The guests searched for Felix's favorite toys in an interactive quest and received game points for their achievements.

They could try on the image of a cat or kitty in a selfie mirror and get a photo as a keepsake. They could also play with an interactive banner or completely immerse themselves in the cat world with the help of a VR headset.