The phygital project for AstraZeneca is a unique technological tool that combines physical objects with virtual ones. The project is a synergy of a 42` touch panel and glass balls with built-in sensors. The theme of the event is diseases, their diagnosis and treatment.

Each ball represents a specific organ. For example, if you take the ball with the heart image, cardiology information will appear on the screen. That way, the physical interaction of the user and the object is associated with virtual content on the touch panel.